LinkedIn is your landing page!
How to build your personal branding and find free leads via LinkedIn
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As of today, LinkedIn has over 1 billion users worldwide.
Key points about LinkedIn users:
Global reach: Users from over 200 countries and regions access LinkedIn.
Dominant professional platform: Considered the top platform for professional networking.
Large US user base: The United States has the highest number of LinkedIn users.
But most people miss these steps.
No matter who you are...
→ It helps you attract clients.
→ It enhances your networking.
→ It boosts your visibility.
But first, you need an optimized profile:
1) Profile Picture
Make sure to crack a smile
Incorporate your brand colors
Use 400x400 pixel dimensions
Zoom in to take up 80% of space
2) Headline
Use simple language
Keep it short and punchy
Clearly convey what you do
Use Headline GPT for ideas
3) About Section
Leverage storytelling techniques
Provide contact details as a CTA
Aim for about 2000 characters
Structure for easy readability
Include quantifiable results
4) Banner
List social proof
Highlight your offering
Be direct, avoid questions
Make a strong first impression
Use 1584x396 pixel dimensions
Leave 1/4 left space for profile picture
5) Services Section
Showcase your core offering and drive traffic to it.
6) Featured Section
Direct LinkedIn traffic to your website/newsletter
7) Custom Link
Select "Pen" icon on your profile
8) Experience
Remove irrelevant experience
9) Skills
List top two most relevant skills at the top
Found this helpful? Follow John Ngo’s LinkedIn and reshare!
P/S: Credits from Charlie Hills. Big thanks for making 1-page bible for LinkedIn professionals - I appreciate it!
Nice advice