How To Series | #3 - How to Coach Employees Using the GROW Model
A proven framework for unlocking potential and driving performance.
Welcome to the special article for the Loyal Fan-only edition.
This is the #3 article of The How-To Series.
Outlines and Key Takeaways
Why Structured Coaching Matters
What Is the GROW Model?
Why the GROW Model Drives Results
Step-by-Step Guide to Coaching with GROW
Tips for Coaching With GROW
Final Thought: Coach the Person, Not Just the Problem
Effective coaching isn’t optional—it’s essential. Companies that invest in structured coaching consistently report better performance, engagement, and adaptability. One of the most effective frameworks for coaching conversations is the GROW Model—a four-step process that empowers employees to set goals, reflect on reality, explore options, and commit to action.
Why Structured Coaching Matters
In today’s fast-evolving business climate—where agility, collaboration, and employee development are more vital than ever—coaching has shifted from a soft skill to a strategic necessity. Managers are no longer just supervisors; they are expected to act as performance catalysts, capable of helping their teams grow, adapt, and contribute meaningfully to business goals.
Structured coaching provides a repeatable process that supports this responsibility. Among the most effective frameworks available is the GROW Model, which helps transform ad-hoc feedback into focused, actionable conversations.
The Strategic Value of Structured Coaching
Higher Goal Achievement
A 2018 peer-reviewed study published in the International Journal of Evidence-Based Coaching and Mentoring found that managers who applied structured coaching approaches like the GROW Model achieved 25% higher team goal attainment than those using unstructured or informal coaching styles. This improvement was attributed to greater clarity, consistency, and follow-through on performance objectives.