🔍 20 Brands, 20 Deep Dives: The Business Behind the Money Machine
A Sneak Peek into the BizDecoded Live Series — Starting August 2025
Starting this August 2025, get ready for a masterclass like no other.
20 live sessions. 20 iconic brands. One powerful roadmap to business insight.
In this flagship BizInsider series, Dr. John Ngo — one of the Top 40 U.S. Business Minds and Master Black Belt in Operational Excellence — takes you inside the systems, strategy, and success playbooks of America’s most impactful companies.
Whether you’re a business owner, aspiring entrepreneur, investor, or franchise leader, this is your exclusive backstage pass to understanding how the biggest brands think, scale, and win.
🎯 What to Expect:
Each week, join us live for a real-time business breakdown:
✅ Proven models behind brand success
✅ Revenue engines, customer loyalty strategies, and tech plays
✅ Operational excellence insights and actionable takeaways
✅ Live Q&A and downloadable session notes
🔍 FEATURED BRAND LINE-UP:
1. Costco
📅 Session 1 – Wed, Aug 06
🔗 www.costco.com
🔗 Costco: A Study in Wholesale Retail Excellence
Why it fits: Wholesale powerhouse known for value, loyalty-driven memberships, and private label Kirkland.
Key Lessons: Membership-based pricing, inventory simplicity, and supply-chain efficiency.
2. Starbucks
📅 Session 2 – Sat, Aug 09
🔗 www.starbucks.com
🔗 Build a Strong Brand Identity: Lessons from Starbucks
Why it fits: Global coffee leader blending premium brand power and tech-savvy loyalty models.
Key Lessons: App-based ecosystem, in-store ambiance strategy, global brand evolution.
3. Academy Sports + Outdoors
📅 Session 3 – Wed, Aug 13
🔗 www.academy.com
Why it fits: Texas-born chain with deep community roots and massive growth in retail athletics.
Key Lessons: Private label expansion, regional targeting, omnichannel performance.
4. McDonald's
📅 Session 4 – Sat, Aug 16
🔗 www.mcdonalds.com
🔗 Embrace Technological Innovation: Lessons from McDonald's
Why it fits: The most recognized fast-food brand in the world.
Key Lessons: Real estate strategy, franchising scale, menu innovation, and digital ordering systems.
5. Ross Dress for Less
📅 Session 5 – Wed, Aug 20
🔗 www.rossstores.com
🔗 Ross Dress for Less: Mastering the Off-Price Retail Model
Why it fits: Off-price retail king with treasure-hunt shopping psychology.
Key Lessons: Lean ops, opportunistic buying, high inventory turnover.
6. Chick-fil-A
📅 Session 6 – Sat, Aug 23
🔗 www.chick-fil-a.com
🔗 Chick-fil-A's Bold Step into Singapore: Bringing Chicken to New Shores with a Side of Strategy
Why it fits: High-profit QSR with legendary customer service and selective franchising.
Key Lessons: Operational consistency, values-driven branding, unit economics.
7. Target
📅 Session 7 – Wed, Aug 27
🔗 www.target.com
Why it fits: Stylish general retailer that balances scale, brand, and omnichannel excellence.
Key Lessons: Private-label strategy, store design psychology, loyalty innovation.
8. Fogo de Chão
📅 Session 8 – Sat, Aug 30
🔗 www.fogodechao.com
Why it fits: Brazilian steakhouse chain turning fixed-price dining into global luxury.
Key Lessons: Experience-as-a-service, cost control, global format expansion.
9. Home Depot
📅 Session 9 – Wed, Sep 03
🔗 www.homedepot.com
Why it fits: DIY and contractor retail titan with unmatched supply-chain capability.
Key Lessons: Pro customer retention, logistics excellence, frontline knowledge.
10. Children’s Museum of Houston
📅 Session 10 – Sat, Sep 06
🔗 www.cmhouston.org
Why it fits: Nonprofit icon showing how to monetize education and entertainment.
Key Lessons: Tiered memberships, event-based revenue, community-centric branding.
11. Dollar General
📅 Session 11 – Wed, Sep 10
🔗 www.dollargeneral.com
Why it fits: The rural retail leader serving underserved markets at scale.
Key Lessons: Cost controls, lean logistics, value-focused merchandising.
12. Walmart
📅 Session 12 – Sat, Sep 13
🔗 www.walmart.com
🔗 Walmart Marketplace: The Rising Contender in the E-Commerce Arena
Why it fits: The biggest of them all — combining retail scale, data, and distribution mastery.
Key Lessons: Everyday low pricing, vertical integration, e-commerce synergies.
13. CVS / Walgreens
📅 Session 13 – Wed, Sep 17
🔗 www.cvs.com | www.walgreens.com
🔗 Walgreens to Close 1,200 Stores Over the Next Three Years: A Strategic Shift for Financial Stability
Why it fits: Pharmacy-retail hybrids evolving into healthcare services hubs.
Key Lessons: Retail clinic strategy, convenience layout, digital prescriptions.
14. Hobby Lobby
📅 Session 14 – Sat, Sep 20
🔗 www.hobbylobby.com
Why it fits: Mission-led crafts giant dominating niche retail with seasonal power.
Key Lessons: Curation + culture, religious branding, operations discipline.
15. Total Wine & More
📅 Session 15 – Wed, Sep 24
🔗 www.totalwine.com
Why it fits: Beverage megastore combining product education with private label success.
Key Lessons: Licensing agility, in-store education, supplier relationships.
16. iShine Car Wash
📅 Session 16 – Sat, Sep 27
🔗 www.ishinecarwash.com
Why it fits: Local express car wash franchise innovating with speed and memberships.
Key Lessons: Recurring revenue model, dual tunnel ops, franchise scaling.
17. Houston Museum of Natural Science
📅 Session 17 – Wed, Oct 01
🔗 www.hmns.org
Why it fits: Science-driven storytelling monetized via exhibits, retail, and sponsors.
Key Lessons: Educational UX, donor funding, retail experience in nonprofits.
18. Five Below
📅 Session 18 – Sat, Oct 04
🔗 www.fivebelow.com
Why it fits: Teen-focused discounter turning low-cost into trendy.
Key Lessons: Impulse merchandising, trend timing, Gen Z strategy.
19. Whole Foods Market
📅 Session 19 – Wed, Oct 08
🔗 www.wholefoodsmarket.com
🔗 Whole Foods Market: Nurturing the Organic Food Movement
Why it fits: Premium organic grocer evolving under Amazon’s leadership.
Key Lessons: Brand purity vs. margin, omnichannel optimization, local sourcing.
20. H-E-B
📅 Session 20 – Sat, Oct 11
🔗 www.heb.com
Why it fits: Beloved Texas grocery chain with hyper-local formats and tech investment.
Key Lessons: Customer intimacy, format diversity (Mi Tienda, Joe V’s), fulfillment innovation.
🚨 Don’t Miss Out – Register Now
📍 Live Sessions Every Wednesday + Saturday
🕚 11:00 AM CST | Starting August 2025
🎥 Real brands. Real lessons. Real business transformation
🎟️ Full Access: $799
🎟️ Loyal Fans: $50 discount
🎟️ AMA Roadtrip Alumni: $100 discount
📽️ Recap Only: $399 (recordings + articles)
🚀 Register Now – Early Bird Discount Ends Soon!
Seats are limited for the live experience.
Sign up today to lock in the $599 early bird rate and secure your front-row seat to 20 powerful sessions with DBA John Ngo – a rare voice of authority who combines theory, action, and field expertise like no one else.
This is where brands are decoded.
This is how you level up.
Welcome to BizDecoded: Behind the Brand – Inside the Money Machine.
Exclusively on BizInsider.
🔗 Reserve your spot now – these are the brand insights you can’t Google.
👉 Join the program now
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