๐ 20 Brands, 20 Deep Dives: The Business Behind the Money Machine
A Sneak Peek into the BizDecoded Live Series โ Starting August 2025
Starting this August 2025, get ready for a masterclass like no other.
20 live sessions. 20 iconic brands. One powerful roadmap to business insight.
In this flagship BizInsider series, Dr. John Ngo โ one of the Top 40 U.S. Business Minds and Master Black Belt in Operational Excellence โ takes you inside the systems, strategy, and success playbooks of Americaโs most impactful companies.
Whether youโre a business owner, aspiring entrepreneur, investor, or franchise leader, this is your exclusive backstage pass to understanding how the biggest brands think, scale, and win.
๐ฏ What to Expect:
Each week, join us live for a real-time business breakdown:
โ
Proven models behind brand success
โ
Revenue engines, customer loyalty strategies, and tech plays
โ
Operational excellence insights and actionable takeaways
โ
Live Q&A and downloadable session notes
๐ FEATURED BRAND LINE-UP:
1. Costco
๐
Session 1 โ Wed, Aug 06
๐ www.costco.com
๐ Costco: A Study in Wholesale Retail Excellence
Why it fits: Wholesale powerhouse known for value, loyalty-driven memberships, and private label Kirkland.
Key Lessons: Membership-based pricing, inventory simplicity, and supply-chain efficiency.
2. Starbucks
๐
Session 2 โ Sat, Aug 09
๐ www.starbucks.com
๐ Build a Strong Brand Identity: Lessons from Starbucks
Why it fits: Global coffee leader blending premium brand power and tech-savvy loyalty models.
Key Lessons: App-based ecosystem, in-store ambiance strategy, global brand evolution.
3. Academy Sports + Outdoors
๐
Session 3 โ Wed, Aug 13
๐ www.academy.com
Why it fits: Texas-born chain with deep community roots and massive growth in retail athletics.
Key Lessons: Private label expansion, regional targeting, omnichannel performance.
4. McDonald's
๐
Session 4 โ Sat, Aug 16
๐ www.mcdonalds.com
๐ Embrace Technological Innovation: Lessons from McDonald's
Why it fits: The most recognized fast-food brand in the world.
Key Lessons: Real estate strategy, franchising scale, menu innovation, and digital ordering systems.
5. Ross Dress for Less
๐
Session 5 โ Wed, Aug 20
๐ www.rossstores.com
๐ Ross Dress for Less: Mastering the Off-Price Retail Model
Why it fits: Off-price retail king with treasure-hunt shopping psychology.
Key Lessons: Lean ops, opportunistic buying, high inventory turnover.
6. Chick-fil-A
๐
Session 6 โ Sat, Aug 23
๐ www.chick-fil-a.com
๐ Chick-fil-A's Bold Step into Singapore: Bringing Chicken to New Shores with a Side of Strategy
Why it fits: High-profit QSR with legendary customer service and selective franchising.
Key Lessons: Operational consistency, values-driven branding, unit economics.
7. Target
๐
Session 7 โ Wed, Aug 27
๐ www.target.com
Why it fits: Stylish general retailer that balances scale, brand, and omnichannel excellence.
Key Lessons: Private-label strategy, store design psychology, loyalty innovation.
8. Fogo de Chรฃo
๐
Session 8 โ Sat, Aug 30
๐ www.fogodechao.com
Why it fits: Brazilian steakhouse chain turning fixed-price dining into global luxury.
Key Lessons: Experience-as-a-service, cost control, global format expansion.
9. Home Depot
๐
Session 9 โ Wed, Sep 03
๐ www.homedepot.com
Why it fits: DIY and contractor retail titan with unmatched supply-chain capability.
Key Lessons: Pro customer retention, logistics excellence, frontline knowledge.
10. Childrenโs Museum of Houston
๐
Session 10 โ Sat, Sep 06
๐ www.cmhouston.org
Why it fits: Nonprofit icon showing how to monetize education and entertainment.
Key Lessons: Tiered memberships, event-based revenue, community-centric branding.
11. Dollar General
๐
Session 11 โ Wed, Sep 10
๐ www.dollargeneral.com
Why it fits: The rural retail leader serving underserved markets at scale.
Key Lessons: Cost controls, lean logistics, value-focused merchandising.
12. Walmart
๐
Session 12 โ Sat, Sep 13
๐ www.walmart.com
๐ Walmart Marketplace: The Rising Contender in the E-Commerce Arena
Why it fits: The biggest of them all โ combining retail scale, data, and distribution mastery.
Key Lessons: Everyday low pricing, vertical integration, e-commerce synergies.
13. CVS / Walgreens
๐
Session 13 โ Wed, Sep 17
๐ www.cvs.com | www.walgreens.com
๐ Walgreens to Close 1,200 Stores Over the Next Three Years: A Strategic Shift for Financial Stability
Why it fits: Pharmacy-retail hybrids evolving into healthcare services hubs.
Key Lessons: Retail clinic strategy, convenience layout, digital prescriptions.
14. Hobby Lobby
๐
Session 14 โ Sat, Sep 20
๐ www.hobbylobby.com
Why it fits: Mission-led crafts giant dominating niche retail with seasonal power.
Key Lessons: Curation + culture, religious branding, operations discipline.
15. Total Wine & More
๐
Session 15 โ Wed, Sep 24
๐ www.totalwine.com
Why it fits: Beverage megastore combining product education with private label success.
Key Lessons: Licensing agility, in-store education, supplier relationships.
16. iShine Car Wash
๐
Session 16 โ Sat, Sep 27
๐ www.ishinecarwash.com
Why it fits: Local express car wash franchise innovating with speed and memberships.
Key Lessons: Recurring revenue model, dual tunnel ops, franchise scaling.
17. Houston Museum of Natural Science
๐
Session 17 โ Wed, Oct 01
๐ www.hmns.org
Why it fits: Science-driven storytelling monetized via exhibits, retail, and sponsors.
Key Lessons: Educational UX, donor funding, retail experience in nonprofits.
18. Five Below
๐
Session 18 โ Sat, Oct 04
๐ www.fivebelow.com
Why it fits: Teen-focused discounter turning low-cost into trendy.
Key Lessons: Impulse merchandising, trend timing, Gen Z strategy.
19. Whole Foods Market
๐
Session 19 โ Wed, Oct 08
๐ www.wholefoodsmarket.com
๐ Whole Foods Market: Nurturing the Organic Food Movement
Why it fits: Premium organic grocer evolving under Amazonโs leadership.
Key Lessons: Brand purity vs. margin, omnichannel optimization, local sourcing.
20. H-E-B
๐
Session 20 โ Sat, Oct 11
๐ www.heb.com
Why it fits: Beloved Texas grocery chain with hyper-local formats and tech investment.
Key Lessons: Customer intimacy, format diversity (Mi Tienda, Joe Vโs), fulfillment innovation.
๐จ Donโt Miss Out โ Register Now
๐ Live Sessions Every Wednesday + Saturday
๐ 11:00 AM CST | Starting August 2025
๐ฅ Real brands. Real lessons. Real business transformation
๐๏ธ Full Access: $799
๐๏ธ Loyal Fans: $50 discount
๐๏ธ AMA Roadtrip Alumni: $100 discount
๐ฝ๏ธ Recap Only: $399 (recordings + articles)
๐ Register Now โ Early Bird Discount Ends Soon!
Seats are limited for the live experience.
Sign up today to lock in the $599 early bird rate and secure your front-row seat to 20 powerful sessions with DBA John Ngo โ a rare voice of authority who combines theory, action, and field expertise like no one else.
This is where brands are decoded.
This is how you level up.
Welcome to BizDecoded: Behind the Brand โ Inside the Money Machine.
Exclusively on BizInsider.
๐ Reserve your spot now โ these are the brand insights you canโt Google.
๐ Join the program now
#ama #BizInsider #bizdecoded #johnngo #costco #walmart #target #starbucks #mcdonalds #rossdressforless #chickfila #homedepot #AcademySportsandOutdoors #fogodechao #houstonchildrenmuseum #dollargeneral #CVSPharmacy #hobbylobby #totalwineandmore #iShineCarWash #houstonmuseumofnaturalscience #fivebelow #wholefoods #HEB #usa #vietnam #houston #business #entrepreneur #startup #founder #owner #learning