Introducing “BizDecoded: Behind the Brand – Inside the Money Machine” - The special and unique AMA series from John Ngo, DBA and real live of businesses in the US.

A Live Masterclass in How Great Companies Really Make Money - You cannot find them anywhere!

Jun 17, 2025

∙ Paid

Learn the Real Business Secrets of America’s Top Brands — Only with BizInsider

In a world flooded with business theory, online courses, and templated advice, it’s rare to get an authentic, behind-the-scenes look at how the biggest brands in America truly make their money.

That’s about to change.

Starting July 2025, BizInsider proudly presents its newest live series:

“BizDecoded: Behind the Brand – Inside the Money Machine”

Hosted live on location by none other than Dr. John Ngo, DBA – a top 40 U.S. business expert and Operational Excellence Master Black Belt – this unique 20-session journey will dive deep into how real companies operate, profit, and scale.

📍 What Is This Series About?

Every Wednesday and Saturday at 11:00 AM CST (that’s 11:00 PM in Vietnam), you’ll go behind the storefront, into the operations, and straight to the strategic engine of 20 iconic brands that dominate American life.

Each live session is held on-site — whether it's the shop floor of a Costco, the dining room of Fogo de Chão, or the warehouse-style setup at Academy Sports.

You won’t just hear about theory.
You’ll see the reality.

🔍 What You’ll Learn

Each 1-hour session explores:

🔹 The company’s core business model

🔹 Revenue streams and cost structure

🔹 Customer acquisition & retention tactics

🔹 Operational Excellence practices

🔹 “Secret sauces” for success

🔹 Key lessons you can apply to your business

Dr. John will walk you through what works, what doesn’t, and why these brands continue to outperform their competitors in a fast-changing world.

🏆 The Brands We’ll Decode

Here’s a sneak peek of just a few of the 20 names featured:

Each brand was carefully selected for its real-world relevance and diverse business model, from hospitality and F&B to retail and entertainment.

🎁 Pricing & Packages

This is not your average webinar series. It’s a live masterclass — on the ground, in the trenches.

🎟 Full Access to 20 Live Sessions:

🎟️ Full Access: $799
🎟️ Early Bird (Before Sun Jun 22nd 2025): $699
🎟️ Loyal Fans: $50 discount
🎟️ AMA Roadtrip Alumni: $100 discount

Join now

📽 Can’t make it live?

Get Recap-Only Access (recordings + summary articles):
$399 for all 20 sessions

Join replay only

👥 Who Should Join?

This program is built for:

Professionals who want real-world insight into winning models
Franchise Owners exploring new angles to scale
Startup Founders eager to benchmark the best
Business Coaches & Consultants needing fresh, live case studies
Corporate Leaders looking for innovation from other industries

If you’re tired of recycled slides and want direct, boots-on-the-ground business wisdom, this is your moment.

Refer a friend

🚀 Register Now – Early Bird Discount Ends Soon!

Seats are limited for the live experience.
Sign up today to lock in the $599 early bird rate and secure your front-row seat to 20 powerful sessions with DBA John Ngo – a rare voice of authority who combines theory, action, and field expertise like no one else.

📌 👉 Register here:

This is where brands are decoded.
This is how you level up.

Welcome to BizDecoded: Behind the Brand – Inside the Money Machine.
Exclusively on BizInsider.

A Sneak Peek into the BizDecoded Live Series — Starting July 2025

By BizInsider | Hosted by DBA John Ngo

Starting this July, professionals, entrepreneurs, and franchise owners will get exclusive access to 20 business breakdowns in 20 live sessions — all brought to you by BizInsider’s new flagship series: BizDecoded: Behind the Brand – Inside the Money Machine.

Led by Dr. John Ngo, one of the top 40 U.S. business minds and an Operational Excellence Master Black Belt, this series offers behind-the-scenes tours and real-time insights into how famous brands structure, scale, and succeed.

Here’s a concise preview of each featured company — and why you won’t want to miss a single session.

1. Costco

📅 Session 1 – Wed, Jul 02
🔗 www.costco.com
Why it fits: Wholesale powerhouse known for value, loyalty-driven memberships, and private label Kirkland.
Key Lessons: Membership-based pricing, inventory simplicity, and supply-chain efficiency.

2. Starbucks

📅 Session 2 – Sat, Jul 05
🔗 www.starbucks.com
Why it fits: Global coffee leader blending premium brand power and tech-savvy loyalty models.
Key Lessons: App-based ecosystem, in-store ambiance strategy, global brand evolution.

3. Academy Sports + Outdoors

📅 Session 3 – Wed, Jul 09
🔗 www.academy.com
Why it fits: Texas-born chain with deep community roots and massive growth in retail athletics.
Key Lessons: Private label expansion, regional targeting, omnichannel performance.

4. McDonald's

📅 Session 4 – Sat, Jul 12
🔗 www.mcdonalds.com
Why it fits: The most recognized fast-food brand in the world.
Key Lessons: Real estate strategy, franchising scale, menu innovation, and digital ordering systems.

5. Ross Dress for Less

📅 Session 5 – Wed, Jul 16
🔗 www.rossstores.com
Why it fits: Off-price retail king with treasure-hunt shopping psychology.
Key Lessons: Lean ops, opportunistic buying, high inventory turnover.

6. Chick-fil-A

📅 Session 6 – Sat, Jul 19
🔗 www.chick-fil-a.com
Why it fits: High-profit QSR with legendary customer service and selective franchising.
Key Lessons: Operational consistency, values-driven branding, unit economics.

7. Target

📅 Session 7 – Wed, Jul 23
🔗 www.target.com
Why it fits: Stylish general retailer that balances scale, brand, and omnichannel excellence.
Key Lessons: Private-label strategy, store design psychology, loyalty innovation.

8. Fogo de Chão

📅 Session 8 – Sat, Jul 26
🔗 www.fogodechao.com
Why it fits: Brazilian steakhouse chain turning fixed-price dining into global luxury.
Key Lessons: Experience-as-a-service, cost control, global format expansion.

9. Home Depot

📅 Session 9 – Wed, Jul 30
🔗 www.homedepot.com
Why it fits: DIY and contractor retail titan with unmatched supply-chain capability.
Key Lessons: Pro customer retention, logistics excellence, frontline knowledge.

10. Children’s Museum of Houston

📅 Session 10 – Sat, Aug 02
🔗 www.cmhouston.org
Why it fits: Nonprofit icon showing how to monetize education and entertainment.
Key Lessons: Tiered memberships, event-based revenue, community-centric branding.

11. Dollar General

📅 Session 11 – Wed, Aug 06
🔗 www.dollargeneral.com
Why it fits: The rural retail leader serving underserved markets at scale.
Key Lessons: Cost controls, lean logistics, value-focused merchandising.

12. Walmart

📅 Session 12 – Sat, Aug 09
🔗 www.walmart.com
Why it fits: The biggest of them all — combining retail scale, data, and distribution mastery.
Key Lessons: Everyday low pricing, vertical integration, e-commerce synergies.

13. CVS / Walgreens

📅 Session 13 – Wed, Aug 13
🔗 www.cvs.com | www.walgreens.com
Why it fits: Pharmacy-retail hybrids evolving into healthcare services hubs.
Key Lessons: Retail clinic strategy, convenience layout, digital prescriptions.

14. Hobby Lobby

📅 Session 14 – Sat, Aug 16
🔗 www.hobbylobby.com
Why it fits: Mission-led crafts giant dominating niche retail with seasonal power.
Key Lessons: Curation + culture, religious branding, operations discipline.

15. Total Wine & More

📅 Session 15 – Wed, Aug 20
🔗 www.totalwine.com
Why it fits: Beverage megastore combining product education with private label success.
Key Lessons: Licensing agility, in-store education, supplier relationships.

16. iShine Car Wash

📅 Session 16 – Sat, Aug 23
🔗 www.ishinecarwash.com
Why it fits: Local express car wash franchise innovating with speed and memberships.
Key Lessons: Recurring revenue model, dual tunnel ops, franchise scaling.

17. Houston Museum of Natural Science

📅 Session 17 – Wed, Aug 27
🔗 www.hmns.org
Why it fits: Science-driven storytelling monetized via exhibits, retail, and sponsors.
Key Lessons: Educational UX, donor funding, retail experience in nonprofits.

18. Five Below

📅 Session 18 – Sat, Aug 30
🔗 www.fivebelow.com
Why it fits: Teen-focused discounter turning low-cost into trendy.
Key Lessons: Impulse merchandising, trend timing, Gen Z strategy.

19. Whole Foods Market

📅 Session 19 – Wed, Sep 03
🔗 www.wholefoodsmarket.com
Why it fits: Premium organic grocer evolving under Amazon’s leadership.
Key Lessons: Brand purity vs. margin, omnichannel optimization, local sourcing.

20. H-E-B

📅 Session 20 – Sat, Sep 06
🔗 www.heb.com
Why it fits: Beloved Texas grocery chain with hyper-local formats and tech investment.
Key Lessons: Customer intimacy, format diversity (Mi Tienda, Joe V’s), fulfillment innovation.

🚨 Don’t Miss Out – Register Now

📍 Live Sessions Every Wednesday + Saturday
🕚 11:00 AM CST | Starting July 2025
🎥 Real brands. Real lessons. Real business transformation.

Join the program now!

🎟️ Full Access: $799
🎟️ Early Bird (Before Sun Jun 22nd 2025): $699
🎟️ Loyal Fans: $50 discount
🎟️ AMA Roadtrip Alumni: $100 discount
📽️ Recap Only: $399 (recordings + articles)